New Look: KP Branding Redesign

Being a photographer means image (and images) are everything, so I thought it was time I updated my site and social media to show them off better.

Over the past six months I’ve been working with the great Savage Design Co. to rebrand my business with a new logo and visual identity. My first logo was created years ago, piecing shapes together myself in photoshop and I knew it was time for a change. To match the redesign I spent a few months  (with the awesome help of my wife) building and testing out different website themes and I’ve settled on something that keeps the photos front and center. I want you to see the photos as quickly and as large as possible. It doesn’t stop at the website, though. I’m rolling it out to all of my social media.

I’ve also redesigned the structure of my website to more clearly represent the four facets of photography that I specialized in:

Assignment: Knobel Photography on assignment! I love meeting new people and telling stories, which translates perfectly for magazine and news work. I have extensive experience working with writers, editors, and creative directors for large and small organizations to find images that illustrate already written pieces. I’ve also worked collaboratively to help design articles around images themselves for photoessays or other image-heavy subjects. If you have a noun (proper or not) that you need illustrated for a story, I can do it.

Marketing: With social media and websites moving at an ever increasing speed towards images being at the fore-front of content, having great photos is important. Shooting for web and print require different visions due to the limitations of the medium and I can help with both. My goal when working with a business or organization is to create a library of timeless images that can be used immediately for ad campaigns or websites, but also pulled upon later on to keep a website and visual identity looking fresh. My experience with web design means that I can not only give you files that work on the web, but advise you on how best to use them, if needed. 

Higher Ed: Higher education is where I cut my teeth in photography. Photographing for a college or university has so many nuances because there are basically four unique audiences: potential students, current students, alumni, and employees. Each demographic has different imagery that appeals to them, and different strategies to reach them. I understand and take this into consideration when photographing for higher education, so whether you need images of sporting events, homecoming, or a donor dinner, I can help out. Also, just like with businesses I know that institutions need a library that can be used as a future resource.

Love: I said I love meeting people and telling stories, and nothing is more direct in that mission than weddings, engagements, and portraits. I like to be as unobtrusive as possible to capture the little moments and tell your story, along with stepping in to get some creative portraits. Each couple and wedding is unique, and I work to illustrate it in a way that fits. If you’re looking for a portrait, I love environmental photos that show you in your own space along with the tight head-shots you need for social media and general usage.

So drop a comment on Facebook to let me know what you think. Follow me on Instagram to see the best of past work and what I’m currently working on. And as always, if you need help to capture your creative vision, let me know what I can do to help.